The NBA’s Training Camp is Over
Training camp is over.
Now the NBA is officially moving on to a new direction.
We will be working with teams on all aspects of their basketball programs.
Our goal is to continue building the NBA into a global brand, which is why we’ve been working closely with the NBA to bring our league to the next level.
We will have teams working with us across the globe to ensure we’re working hard to make sure the game of basketball reaches as many fans as possible around the world.
The NBA will also have teams on-site in China to continue expanding the league’s global reach.
This year marks the NBA’s 20th anniversary and our first since 2000.
Our goal is that the NBA reach the millions of fans who watch games around the globe on television every day, not just in the U.S. and Canada, but around the entire world.
This will also help us continue building our brand and create opportunities for the next generation of NBA players to come to the league.
This is an unprecedented opportunity for the league to continue growing its global footprint, as we have a global audience of more than 1 billion people.
I look forward to working with all the teams to build a team that represents the NBA globally, as well as the best of the NBA world.